Migrate Mate

Product Design

Brand Identity

Website Design

Migrate Mate is redefining the job-hunting and visa sponsorship experience, making it effortless and intuitive. It is an online platform created to assist international job seekers in finding employment opportunities in the United States that offer visa sponsorship.
The platform provides a curated list of currently open positions at companies known to sponsor various U.S. work visas, such as H-1B, OPT/CPT, TN, E-3, J-1, and Green Cards.

*This project is not affiliated with or endorsed by Migrate Mate.

Link

View current website

Industry

Immigration

Problem Statement

Despite rapid growth (10K+ paid users, 300K+ listings, 4.7 CSAT), the platform presents trust and usability challenges that underestimate its value, especially for users navigating complex immigration journeys.

Users struggle with trust, lack of clarity, and a clunky job search experience - leading to lost conversion opportunities and friction.

The Challenge

Audit the holistic view of the brand experience - marketing site, product, and broader customer journey.

The goal was to uncover pain points, identify gaps, and spot opportunities for improvement across all touchpoints. This involved looking beyond features to understand how the brand communicates, how users interact with it, and where design could drive greater clarity, cohesion, and value.

Auditing the Experience

As a first-hand user, I navigated the entire customer journey - from brand discovery to landing on the marketing page and converting as a paid customer.

Selecting Discovery Methodologies

As I was working independently without access to internal data or users I chose research methods that were observational and insight-rich.

Customer Journey Mapping Insights

• Trust is lost when users are directed to pay for the platform without trialing or testing the product
• There is not much information about the company on the website and so it is difficult for users to perceive whether it is a trust worthy company
• Users are more likely to convert after reading success stories and reviews
• It is unclear what the onboarding stage will lead to / unclear next steps of the user journey
• Not saving filters / capturing history makes the experience more clunky and manual for users

Making sense of findings

       Using a combination of UX research methodologies and secondary research I was able to distill the findings into themes and key insights.
       The goal was to identify underlying hypothesis about user behaviors and needs.
       This process revealed clear opportunity areas where design could drive greater clarity, trust, and engagement across the experience.