Globo.IQ

App Design
Brand Identity

       Globo.IQ keeps you travel-ready at every stage: planning, pre-arrival, and on-arrival. Get the right insights at the right time, so you can navigate your trip with ease.
       Powered by Globo.Intelligence, it delivers up-to-date, personalised insights. No stress, no guesswork - just the right travel information at the right time.

*This is a conceptual project - for now.

Industry
Travel
The Challenge

       Travel, whether it’s your first trip or your hundredth - comes with its challenges, from planning months ahead through to life on the road. With endless information just a click away, the real struggle is cutting through the noise to find accurate, up-to-date insights.

How might Globo.IQ simplify the journey by delivering the right info at the right time?

A Frictionless Experience

       Leveraging existing user research and data, the experience was designed to align with traveller’s needs and challenges. The goal to create an effortless, intuitive user experience - anticipating what travelers need before they even ask.
       The core of the app’s functionalities relied on user’s needs and this was enabled by strategically designing the information architecture, content and navigation.

Process Artifacts
Card Sorting

       To help shape the app’s information architecture and categorise travel topics strategically, I conducted a card sorting exercise to find key themes.

Wireframing

       Creating low-fidelity wireframes to define the app's structure and functionality.  It also allowed me to validate features and user flows.

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