Atelier
2025
Role
Designer
Responsibilities
Marketing website design extending brand system to digital touchpoint
Key Outcomes
• Repositioned brand as an industry leader through modern, forward-thinking design
• Established a scalable design system balancing bespoke and reusable components
• Defined digital brand language through micro-interactions and visual design
Atelier Platform
Digitising a manual service: Driving a better customer and operational experience
Marketing Website
Atelier is a leading company in innovation across the beauty, health, and wellness manufacturing and supply chain space. Their team pushes boundaries with cutting-edge solutions and deep industry expertise.
(01)
Project Overview
Designed the marketing website translating Atelier's new brand identity and positioning.
Establishing them as industry innovators in a digital experience that establishes authority and builds trust.
Business Context
Atelier's innovative platform and business model wasn't translated to their existing website, creating disconnect between their market position and customer perception
Project Scope
Full marketing website redesign as the primary customer touchpoint, translating a new brand identity to the digital space
(02)
Challenges with existing website
Outdated website that wasn't aligned with new brand positioning
After raising Series A, Atelier pivoted into a new position targeting enterprise customers
Inconsistent brand system
The layouts and design of the existing site was very fragmented and inconsistent, making the experience feel a bit jarring and disconnected
Unclear value communication
First-time visitors couldn't quickly grasp Atelier's unique capabilities and expertise, impacting conversion and credibility
(03)
Design Approach & Solutions
Innovation Signals
Integrated 3D visuals, dynamic micro-interactions, and modern design patterns differentiating from competitors
Scalable Brand Consistency
Developed a library of reusable, brand-consistent modules to balance with bespoke sections
Strategic Content Architecture
Organised information architecture emphasising differentiators and value propositions to build trust
Atelier Platform
Digitising a manual service: Driving a better customer and operational experience